A modern, citizen-owned safari company combining local knowledge, responsible tourism, and genuine professional care.
Prime Safari Highlights is the trading name of Zeroski Investment Proprietary Limited, a 100% citizen-owned company incorporated under the Companies Act of Botswana on 07 May 2026. We were established specifically to operate professional Category C mobile camping safaris across Botswana's most iconic parks.
We believe Botswana's tourism industry must keep empowering its citizens while protecting the country's globally respected wildlife. That belief shapes everything we do — from who we hire to how we camp.
Unlike large-scale operations focused on volume, we prioritise intimate groups, meaningful guest interaction, and carefully customised experiences. That's our promise of Adventure Redefined.
To become one of Botswana's most respected and trusted citizen-owned mobile safari operators — recognised for excellence, sustainability, professionalism, and unforgettable wilderness experiences.
To provide world-class mobile safaris that connect guests with Botswana's pristine natural heritage while promoting responsible tourism, conservation awareness, community empowerment, and sustainable growth.
Protecting Botswana's ecosystems through low-impact, responsible safari operations.
High-quality service and professional operations that exceed guest expectations.
Honest, ethical, transparent operations with full accountability.
Valuing Botswana's heritage and respectful guest–community interaction.
Opportunities for Batswana through jobs, skills, and local sourcing.
Authentic, transformative, professionally delivered safari experiences.
Travel with a team that treats your trip — and our wilderness — with the care they deserve.